Jan 17
23
What is continuity, and how does it apply to our work as search marketers? Contributors Jeff Eckman and Paul Benson share how thinking holistically can improve ROI for your search campaigns.
Read the original here:
SEM continuity: The ROI-boosting digital marketing concept you’ve never heard of
Tags: channel: sem, google: adwords, paid search column, search ads, search ads: general, search marketing
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Posted in SEO by admin